Five ways small businesses should start out on Twitter

“To tweet or not to tweet?” It’s a question small, mid-sized and global companies are answering every day. Next to the in-store experience, Twitter has become as close to a real-time conduit for retailer-to-customer interaction as can be found anywhere. If you’re still debating, consider these stats from Richard Alfonsi, global vice president of small business at Twitter Inc.: as of the time of his presentation at Retail’s BIG Show, 60 percent of users accessed Twitter on their mobile...

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